Fittingly, in this relatable article about Medium, you’ve got a lot of engagement! I’m happy for you (it was a good article) but at the same time sad about the current state of affairs. My well-written, more complex articles tend to flop, while my more accessible ones often perform better—such is our age.

Still, as many people have already attested, it take a while to build an audience. It’s a long game. Does it rankle me that I get 5 dollars for a piece that would pay me around £100–£150 in copywriting fees? Yes. But I guess I gotta suck it up!